Economic and middle class growth in Indonesia giving a positive effect for the growth of new hospital, clinic and infrastructure facility in existing hospitals and clinics. This giving a business opportunity for the Company as Fujifilm Computed Radiography (FCR) system provider, where the implementation of FCR system can change the service from Conventional Radiology to Digital Radiology, according to digital technology development in health sector.
Besides the FCR system supply with big capacity for existing hospital and health facility, one of the Company’s product focus is FCR Prima-T, which has an adequate ability to fulfill a middle and low hospital and clinic needs.
The strategies which have been done by Medical Imaging Division in 2012 to get closer to the end-user by supporting the activities which has been arranged by hospital association and professional association, such as Persatuan Dokter Spesialis Radiologi Indonesia (PDSRI), Persatuan Ahli Radiography Indonesia (PARI) either the central level as well as local level, such as Hospital Expo at Jakarta, PDSRI seminar at Mataram – Batam, PARI seminar at Jakarta – Medan – Sukabumi – Surabaya. Demo on site, workshop and direct product presentation in hospital and clinic were also a part of the Company’s strategies.
The using of digital advertising was also been done through Company’s internal website (www.moderninternasional. co.id) where the updates of product and service’s information can be access by potential customer. Beside that, the dissemination of product and service’s information through related media, such as Hospital News & Pharma, Infomedia Hospital and Health Directory, and the others related media.